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About Us

At Sp33d Insurance Agency, we deliver fast, affordable, and reliable insurance solutions tailored to our clients’ needs. We combine the intensity & discipline forged on the football field with the integrity and care our clients deserve. Educating clients empowers them to make confident, informed decisions to own their protection.

Grounded in Family, Integrity, and Loyalty, our clients are our family—trusting us to ensure their protection. We are your safety net. We are here for you, any day, any night, any time. WE GOT YOU!

Built for Protection. Driven by Purpose.

Founded by former Division I and NFL coach Jeff Popovich, Sp33d Insurance Agency is a Michigan-based agency built on the unshakable pillars of Family, Integrity, and Loyalty. After 20 years of coaching and mentoring elite athletes on some of football’s biggest stages, Jeff launched Sp33d Insurance Agency to bring that same energy, discipline, and leadership to the insurance world — protecting families and businesses with the same intensity he once used to build championship programs.

At Sp33d Insurance Agency, we specialize in cyber liability and commercial lines, helping companies safeguard their operations in a digital world. But we don’t stop there — we also provide comprehensive personal insurance solutions tailored to your life, your goals, and your future.

Whether you’re a business owner looking to protect sensitive data, or a family searching for reliable coverage, Sp33d Insurance Agency offers fast, clear, and trustworthy service built around your needs.

This agency isn’t just a career shift — it’s a calling. As a single father raising two daughters, Jeff brings a deep sense of purpose to every client relationship. He’s not here to sell policies — he’s here to build a legacy rooted in trust and protection.

Sp33d is more than a name. It’s a mindset.
Let’s move forward — fast, focused, and fully protected.

At Sp33d, we start with what matters most — comprehensive personal insurance designed to protect your family, your business, and your future. From home and auto to commercial liability, we deliver tailored coverage built around your needs. For business owners, we provide thorough cyber liability and commercial insurance solutions that help safeguard your operations in a complex, high-risk digital world.

Let’s move forward — fast, focused, and fully protected.

An Independent Advantage

We are Independent Agents in Kalamazoo, Michigan, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Sp33d Insurance Agency represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it’s up to you to make the final choice.

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Insurance products are offered through the following insurers: Progressive Insurance (PA); Nationwide Insurance (Columbus, OH); Allstate Insurance (Roanoke, VA); Donegal Insurance (Marietta, PA); Next Insurance (Palo Alto, CA); biBerk; HISCOX (Chesapeake, VA); Bristol West Insurance (Independence, OH); Burns & Wilcox (Charlotte, NC); Chubb Group (Warren, NJ); Dairyland (Stevens Point, WI); Foremost Insurance (Carol Stream, IL); Grange Insurance Association (WA); Guard Insurance Group (Baltimore, MD); Hagerty Insurance (Traverse City, MI); Merchants Insurance Group (Buffalo, NY); Michigan Insurance Company (Grand Rapids, MI); NatGen Premier (Cleveland, OH); Safeco Insurance (Carol Stream, IL); State Auto Insurance (Columbus, OH); Universal Property & Casualty (Fort Lauderdale, FL); Travelers of Massachusetts (Westborough, MA); and other unaffiliated insurers.

Insurance services are provided by an independent insurance agency. Sp33d Insurance Agency and its producers are licensed in the states where services are offered. License numbers are available upon request. Availability, eligibility, and coverages may vary by state. Not all products are available in all states.